Welcome to Luvavie — your resource for elevated casual women’s fashion. We are two writers with different perspectives and the same commitment to content that is actually useful.

Meet Claire Taylor

Claire Taylor is a fashion writer and personal stylist based in New York City. She writes about elevated casual dressing for women who want to look intentional without trying too hard, with a focus on outfit combinations that feel sophisticated but are actually easy to put together.

Meet Alex Ross

Alex Ross is a content creator and style writer based in Los Angeles. She covers women’s fashion with an eye for the looks that are trending on Pinterest right now and how to wear them in a way that feels personal rather than costume.